“We realized pretty early in the game that building community becomes one of the key engines of success.”

Micha Kaufman

Entrepreneur's Journey

Micha Kaufman studied at Haifa University where he got a degree in law. Thereafter, he started his career as a patent attorney. He then decided to take off for an MBA in computer and internet law at the Israel Institute of Technology. After that, he became a serial entrepreneur starting five companies, one of them being Fiverr, the successful public company that he leads as CEO. Micha Kaufman and Shai Wininger founded Fiverr in 2010. Fiverr was created as a marketplace to allow people to buy and sell a variety of digital services typically offered by freelance contractors. Services offered on the site include writing, translation, graphic design, video editing, and programming. Contracts referred to as “Gigs” on Fiverr can range from $5 to thousands of dollars. In 2012, Fiverr hosted over 1.3 million gigs. This number has since gone up by 600%. The company was listed on the New York Stock Exchange in 2019.

Innovation brought by the entrepreneur:

Micha Kaufman is the visionary behind Fiverr’s product and platform strategy. The idea Micha Kaufman has created is to combine the knowledge of freelancers and the needs of entrepreneurs by connecting them on Fiverr’s platform.  Similar to eBay that created a marketplace for goods, Fiverr created a marketplace for services.

Fiverr is a marketplace for freelancers to sell their services to start-ups and entrepreneurial companies. They continuously upgrade their technology to keep improving the buyer and seller experience. They collect revenue through transaction and service fees.

Both start-ups and freelancers are extremely benefiting from this. Start-ups are given the ability to find services quicker and more affordably than ever and freelancers find opportunities and work much quicker.

Key Success Attributes

Persistence to ideate and execute new ideas and concepts.
The constant drive to improve the platform technology and increase ease of use and experience for the customers.
His creative ability to think out of the box leads to disruptive innovation.
The shift in trend in the world with work from home and work-life balance has also led to many companies and experts to choose Fiverr for flexible and consistent solutions.

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