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Why Entrepreneurial Companies Outperform the Competition

Abstract

Various traits differentiate entrepreneurs from non-entrepreneurs, making the former successful and the latter more likely to face failure in their ventures. Some of these traits include leadership skills, risk-taking initiatives, openness to organizational change, and perseverance in the face of challenges and failure. Two of the most accomplished entrepreneurs are Jeff Bezos, who founded Amazon, and Bill Gates, who co-founded Microsoft. These entrepreneurs have shown remarkable leadership and transformed their startups into some of the largest corporations in the world. They have achieved this feat by rallying their followers to support and implement their vision. This report has evaluated the traits and strategies used by Gates and Bezos and compared them with those used by non-entrepreneurs to develop important insights on what it takes to excel in entrepreneurship.

The report explains that successful entrepreneurs should be willing to take calculated risks, embrace strong leadership skills, practice perseverance, learn from failure, and engage in corporate social responsibility to strengthen their brands’ public image. Additionally, successful entrepreneurs should develop strong networks and create a continuous improvement and innovation culture to pivot and exploit market opportunities. However, non-entrepreneurs are known to be characterized by a fear of taking risks, weak leadership skills, impatience, lack of intense social and professional networks, and an organizational culture resistant to change.

Why Entrepreneurial Companies Outperform the Competition

Introduction

Although entrepreneurs usually face challenges in the path to success, they can generally overcome the obstacles they face and transform their startups into large companies with a comprehensive market presence. Some of the globally-renowned entrepreneurs include Bill Gates and Jeff Bezos. They have excelled in entrepreneurship and are billionaires who have grown their companies from startups into multi-billion and trillion-dollar corporations. Therefore, it is essential to evaluate their entrepreneurship strategies and personal traits that differentiate them from non-entrepreneurs to understand what it takes to succeed. This paper will provide a background on these entrepreneurs and their crucial life lessons, analyze their entrepreneurial traits, how they innovate and overcome obstacles, and how they handle failure.

Outstanding Entrepreneurs and Key Lessons in Life

One outstanding entrepreneur is Jeff Bezos, the founder and former CEO of Amazon. His company focuses on e-commerce, digital streaming, cloud computing, and artificial intelligence (Amazon, 2020). He started the business in 1994 from his garage in Washington as an online bookstore and gradually grew it into a $1.71 trillion company by 2021 (Amazon, 2021). Currently, Bezos is the world’s richest person. One of the valuable key life lessons from Bezos is applying the “regret minimization framework.” This is a concept where people picture themselves at an advanced age, try to imagine their biggest regret in life during the old period, and then work backward to take actions that will prevent remorse.

Bezos applied this framework when deciding whether to quit his former job at Wall Street and start an internet company. He realized that he would regret missing out on entrepreneurship opportunities on the internet, so he quit his job and started Amazon (Bayers, 1999). Bezos used the same framework when choosing an appropriate leadership style, and he embraced transformative leadership, where leaders work with teams to create a vision and implement change (Fridson, 2001). Bezo’s actions show that successful entrepreneurs should not only embrace risk and follow their vision but they should also use leadership to inspire followers to adopt change.

 

                                       

Exhibit 1: Amazon’s Revenues

Source: https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/

The second entrepreneur is Bill Gates, the co-founder of Microsoft Company, which develops and manufactures computer electronics, computer software, personal computers, and other technology products. Gates and his co-founder (late childhood friend) Paul Allen invented the first product, the rudimentary computer, in 1972. Since then, he has provided leadership at Microsoft as CEO, and the company’s value surpassed the trillion-dollar mark and is currently worth in excess of $2 trillion. (See Exhibit 2). One of Gates’s most important life lessons is the importance of continuous innovation by taking risks and thinking ahead of time.

Gates had a vision of becoming the most successful software company. Despite intense competition from established firms such as IBM, he ventured into the competitive software industry when he released the software product Xenix in 1980 (Microsoft, 2020). He took a fundamental risk by dropping out of Harvard to create Microsoft Company in 2008 (Fridson, 2001). This demonstrates that successful entrepreneurs have a solid vision and are persistent in achieving that vision regardless of their circumstances or obstacles. Gates applies both autocratic and transformational leadership, required in the rapidly changing tech world where accurate decisions need to be made promptly.

 

Exhibit 2: Microsoft Revenues

 

 

Source: https://www.statista.com/statistics/267805/microsofts-global-revenue-since-2002/

Traits Entrepreneurs Share Which Make Them Perform Better than Non-Entrepreneurs

Taking Risks

Entrepreneurs often take risks in their quest to pursue and achieve their vision. They tend to act quickly and decisively to make the most of the opportunities that they have identified. For example, Gates and Bezos took risks by leaving education and employment opportunities in prominent organizations to pursue their vision. When entrepreneurs take such significant risks, they are likely to work hard and remain focused on their image since failure is no longer an option. For example, Bezos knew that he had to make Amazon successful since he quit a lucrative job opportunity on Wall Street. He had to remain focused to achieve his vision and not have regrets in life at an old age (Bayers, 1999).

Persistence and Perseverance

Many entrepreneurs embody these two traits: aggressively work hard to pursue a vision and overcome obstacles they face in their path. Gladwell (2008), in the book Outliers, discusses the concept of the 10,000-hour rule, which states that people should perform deliberate practice for 10,000 hours before they can become world-class in a field. This entails pushing one’s skill as much as a person can in the quest to excel in a specific area. Gates, Bezos and Plank, have all accomplished the 10000-hour rule, which is a manifestation of their persistence and perseverance in pursuing their visions (Kouzes & Posner, 2007). Persistence and determination are closely related to handling failure, and many entrepreneurs who face loss will learn from it and improve their future outcomes.

Strong Leadership Skills

One of the most common traits associated with successful entrepreneurs is strong leadership. All entrepreneurs require strong leadership skills to rally their followers towards a shared vision and goal (Gladwell, 2008). Many successful entrepreneurs such as Jeff Bezos apply transformative leadership to build solid teams and use charismatic traits to inspire them to embrace transformative change. Bill Gates has been known to use the autocratic leadership style when making important, sensitive, and time-barred decisions. Ventures owned by non-entrepreneurs stagnate in terms of innovation, and they are unable to respond to the constantly changing needs of customers. Ultimately with this type of organizational behavior, such ventures fail.

Corporate Social Responsibility

Finally, many successful entrepreneurs implement corporate social responsibility (CSR). For example, Bill Gates created the Bill and Melinda Gates Foundation, the largest private foundation globally (Bill and Melinda Gates Foundation, 2020). It invests in health, social welfare, and education (See Exhibit 3). Bezos also contributes to charity, and for example, he made a $10 million donation to Seattle’s Museum of History and Industry in 2011 (Market Realism, 2020). Corporate social responsibility creates a positive public image of entrepreneurs’ companies and attracts consumers to a brand.

Exhibit 3: Bill and Melinda Gates Donations past 20 years

 

Source: https://www.gatesnotes.com/2020-Annual-Letter

How Entrepreneurs Pivot as Compared to Non-Entrepreneurs

Creating a Culture of Continuous Innovation and Improvement

Entrepreneurs usually pivot by creating a culture of continuous innovation and improvement within the company. Constant innovation ensures that a venture takes advantage of any market opportunities to improve the existing products, launch new products or target new market segments. Most successful entrepreneurs usually invest heavily in research and development to identify existing market opportunities and diversify their product portfolio. For example, Bezos has created a culture of continuous innovation at Amazon and has grown its brand portfolio to over 75.1 million products sold on Amazon as of March 2021. (See Exhibit 4). However, non-entrepreneurs usually fail to create a culture of continuous improvement, generally due to a lack of strong leadership. As previously discussed, weak leaders are unable to inspire followers to adopt change initiatives that create value. An example is Kodak Company, which failed to embrace digital photography opportunities since its culture was not receptive to change and continuous improvements, which led to its collapse (Buchia, 2015).

Exhibit 4: Estimate of the number of products currently selling on the Amazon US website:

 

Source: https://www.scrapehero.com/how-many-products-does-amazon-sell-march-2021/

Networking

“However, he viewed failure as an opportunity to learn from mistakes, and he implemented improvements when innovating new products in the future. (Haralambous, 2018).” Entrepreneurs recognize the importance of social and professional networks in enabling them to understand and exploit market opportunities

Many successful entrepreneurs surround themselves with people who complement their areas of weakness and better understand the industry they operate in. Moreover, one of Bill Gates’ well-known quotes is, “Surround yourself with people who challenge you, teach you and push you to be your best” (Buchia, 2015).

How Entrepreneurs Handle Failure

Entrepreneurs usually understand that they will experience failure at certain points in life and create an opportunity to better themselves for future initiatives. Entrepreneurs do not give up when faced with failure. Instead, they seek lessons that will help them achieve a better outcome in the future. Jeff Bezos has faced failure several times, and many products introduced to Amazon fail to be successful.

Conclusion

This report evaluates and highlights the strong traits of successful entrepreneurs such as Jeff Bezos and Bill Gates. Some of the main factors that differentiate entrepreneurs from non-entrepreneurs are their ability to exercise strong leadership, take risks, create a continuous improvement culture, invest in networking opportunities, and handle failure well. These leaders could transform their vision into reality, and they grew their startups into multi-billion and trillion-dollar corporations.


Hot Stocks in Hong Kong Are Boosting ETFs Like ‘ENTR’

 

Hong Kong-listed equities are on fire this year, aiding ETFs which investors might not readily expect. The ERShares Entrepreneurs ETF (ENTR) is one of them.

ENTR tries to reflect the performance of the Entrepreneur 30 Index, which is comprised of 30 U.S. companies with the highest market capitalizations and composite scores based on six criteria referred to as entrepreneurial standards. ENTR primarily invests in US Large Cap companies that meet the thresholds embedded in their proprietary Entrepreneur Factor (EF).

The ETF allocates more than 28% of its weight to ex-US stocks, according to Morningstar data.

“Among her favorites are Autonomous Aerial Vehicles (AAV) maker Ehang, and FinTech company FUTU. Both have exceeded 150% YTD performance with explosive growth that she believes will propel them higher,” according to ERShares, citing COO and Chief Investment Strategist Eva Ados.

ENTR 6 Month Performance

The Right Way to Blend Domestic and International Exposure

“Ados mentions the up to 50% discounted valuations that HK companies experience relative to mainland China and the US. She notes regulatory changes that now allow mainland Chinese investors to move directly into HK, which was not possible before,” according to ERShares.

As Ados also points out, there are some benefits that come with equities exposure in Hong Kong.

“With respect to the US, more investors are attracted to HK for not only the relatively attractive pricing but also the lower risk of being delisted on US exchanges,” notes ERShares. “The combination can sometimes produce exceptional run ups as the recent single-day 300% gain from Kuashou with last week’s IPO. She adds that currency gains only add icing to the cake. She remains bullish for International and Small Cap equities, especially those with a high growth entrepreneurial orientation.”


Small Caps Still Beckon. And They Don’t Have to Be Risky

 

Small cap stocks are still worth considering, and investors don’t need to take on added risk with quality approaches like the ERShares NextGen Entrepreneurs ETF (ERSX).

ERSX selects the most entrepreneurial, primarily Non-US Small Cap companies, that meet the thresholds embedded in its proprietary Entrepreneur Factor (EF). ERShares’ ETF delivers compelling performance across a variety of investment strategies without disrupting investors’ underlying risk profile metrics. Their geographic diversity enables them to harness global advantages through additional returns associated with currency fluctuations, strategic geographic allocations, comparative trade imbalances, and relative supply/demand strengths.

Small stocks have been hot for a while. They’re not flaming out anytime soon.

“However, despite short covering in the Russell 2000 Index over the past few reporting periods, I continue to see the small caps as heavily shorted, and thus the biggest area of opportunity if equities continue to advance,” writes Schaeffer’s Investment Research Vice President of Research Todd Salmone.

ERSX: A Prime Choice for Small Cap Exposure

ERSX tracks a fundamental-selected index of global small cap ex-US equities weighted by market capitalization. The fund’s index is benchmarked against the FTSE All-World Ex-US Small Cap Index, a market-capitalization weighted index representing small cap stocks’ performance in developed and emerging markets excluding the United States. The index is derived from the FTSE Global Equity Index Series (GEIS), which covers 98% of the world’s investable market capitalization.

ERSX 1 Year Performance

“Continuing with the small cap versus large cap theme, I was amazed when our own Quantitative Senior Analyst Chris Prybal put the chart below, together last week. It is the 10-day, equity-only put/call volume ratio on only components of the Russell 2000 Index,” adds Schaeffer’s.

Smaller companies are more levered to economic rebounds, enhancing the potential of ERSX this year. The ERShares ETF is also alluring because ex-US small caps are more attractively valued than domestic equivalents.


Capture the Entrepreneurial Spirit of Fintech with the ENTR ETF

 

Fintech is one of the premier disruptive technologies. For investors chasing access to the broader industry, the ERShares Entrepreneurs ETF (ENTR) is an exchange traded fund worthy of strong consideration.

ENTR tries to reflect the performance of the Entrepreneur 30 Index, which is comprised of 30 U.S. companies with the highest market capitalizations and composite scores based on six criteria referred to as entrepreneurial standards. ENTR primarily invests in US Large Cap companies that meet the thresholds embedded in their proprietary Entrepreneur Factor (EF).

Fintech firms are companies that are powered by innovations, working to disintermediate or bypass the current financial markets and challenge traditional institutions by offering new solutions that are better, cheaper, faster, and more secure.

Stocks in this category, including Square and PayPal, have a myriad of tailwinds. Square and PayPal are currently challenging major credit card networks, a threat that is emerging more rapidly than many industry observers expected.

ENTR 1 Year Total Return

Investing in the Future of Fintech

Entrepreneurial FinTech companies such as Square are well positioned for explosive growth through customer acquisition, retention, and redeployment.

“Once consumers have grown accustomed to using primarily digital payments, many will not revert to traditional means,” according to UBS.

Adding to the allure of ENTR is the international reach of fintech, something the ERShares fund taps into.

The accelerating adoption of digital technologies in emerging economies will open growth opportunities for investors. Fintech is the middle man in the mass trend of disruption that is currently occurring with increased digitization. Once consumers can transact without friction online, then basic analog, communications, and relationships will shift online as well. Those themes are taking shape on a global scale.

Not surprisingly, China is fertile territory for ex-US fintech opportunities. China’s household wealth will increase significantly over the next two decades and discretionary income there is on the rise. Historically, the Chinese have invested heavily in real estate and bank deposits. Now, they’re shifting to stocks.

Nevertheless, fintech in the emerging markets remains in its nascent stages. Affordability has been the major bottleneck to mass adoption, especially when compared to digital transactions in developed countries. That’s not a negative. In fact, it highlights a longer-term play for investment vehicles like ENTR.


Up 60%, the Small Cap ERSX ETF Is Not Fazed by Last Week

 

Small cap stocks lagged the broader market last week, but that doesn’t dent the case for exchange traded funds such as the ERShares NextGen Entrepreneurs ETF (ERSX).

ERSX selects the most entrepreneurial, primarily Non-US Small Cap companies, that meet the thresholds embedded in its proprietary Entrepreneur Factor (EF). ERShares’ ETF delivers compelling performance across a variety of investment strategies without disrupting investors’ underlying risk profile metrics. Their geographic diversity enables them to harness global advantages through additional returns associated with currency fluctuations, strategic geographic allocations, comparative trade imbalances, and relative supply/demand strengths.

Some market observers believe last week’s small cap lethargy could give way to upside opportunity.

“After a fierce run, smaller-capitalization stocks were hit by profit-taking this week, amidst a spike in Treasury yields. But gains still lie ahead for small caps, which are supported by strong earnings growth and reasonable valuations, analysts say,” reports Jacob Sonenshine for Barron’s.

A Good Time to Consider ERSX?

As investors look for ways to position their portfolios for the months ahead, small cap stock ETFs can help jumpstart a new market cycle.

Small cap companies typically show an advantage over large- and mid-cap stocks during the initial stages of an economic expansion phase. Small cap stock performances are more correlated with U.S. GDP, so their financial performance may be more aligned with the initial U.S. economic expansion period. There are other reasons to consider ERSX.

“The higher rate of return on the risk-free bond makes owning stocks less attractive. Another problem: While typically, higher yields are positive harbingers of growth for smaller companies, which are more economically sensitive than larger ones, that’s when yields are rising gradually,” according to Barron’s.

Increased fiscal spending could also support a shift toward cyclical companies, which are more tied to the broader economic recovery. These smaller companies, banks, manufacturers, and commodity producers typically do better as the economy exits a recession.

ERSX tracks a fundamental-selected index of global small cap ex-US equities weighted by market capitalization. The fund’s index is benchmarked against the FTSE All-World Ex-US Small Cap Index, a market-capitalization weighted index representing small cap stocks’ performance in developed and emerging markets excluding the United States. The index is derived from the FTSE Global Equity Index Series (GEIS), which covers 98% of the world’s investable market capitalization.

ERSX 1 Year Total Return


Find Plenty of Potent Themes under One Umbrella with This ETF

 

Many exchange traded funds check one box. Some check several. One that checks many relevant themes is the ERShares NextGen Entrepreneurs ETF (ERSX).

ERSX selects the most entrepreneurial, primarily Non-US Small Cap companies, that meet the thresholds embedded in its proprietary Entrepreneur Factor (EF). ERShares’ ETF delivers compelling performance across a variety of investment strategies without disrupting investors’ underlying risk profile metrics. Their geographic diversity enables them to harness global advantages through additional returns associated with currency fluctuations, strategic geographic allocations, comparative trade imbalances, and relative supply/demand strengths.

Year-to-date, entrepreneurial companies are market leaders. That’s obviously one trait in favor of ERSX, but there’s more to the story.

ERSX isn’t any old small cap ETF. It blends domestic and international exposure, which is relevant at time when many markets are betting international smaller stocks will top U.S. equivalents. Non-U.S. equities are poised to take flight, and it’s possible that this asset class is in for a substantial period of out-performance.

ERSX 1 Year Performance

More Reasons to Embrace ERSX

U.S. small- and mid-caps have it easier than their international peers. Smaller U.S. companies benefit from operating in one of the easiest countries for commerce. The United States regularly places near the top in the World Bank’s annual rankings of countries for its ease of doing business. The companies have access to a population of 330 million consumers who principally speak one language, and they operate one set of national laws and regulations.

Small cap companies typically show an advantage over large- and mid-cap stocks during the initial stages of an economic expansion phase. Small cap stock performances are more correlated with U.S. GDP, so their financial performance may be more aligned with the initial U.S. economic expansion period.

The ERSX ETF tracks a fundamental-selected index of global small cap ex-US equities weighted by market capitalization. The fund’s index is benchmarked against the FTSE All-World Ex-US Small Cap Index, a market-capitalization weighted index representing small cap stocks’ performance in developed and emerging markets excluding the United States. The index is derived from the FTSE Global Equity Index Series (GEIS), which covers 98% of the world’s investable market capitalization

On measures such as return on equity measures, international small- and mid-sized (SMID) companies are higher quality. They have been trading on average at a 40% discount to US small- and mid-caps. Yet investors have not taken advantage of this opportunity.


Procure the Entrepreneurs: The Enterprising ENTR ETF

 

Treasury yields are rising, making an already tricky fixed income environment all the more thorny to navigate. Some investors may want to consider ditching government bonds in favor of entrepreneurial companies with the ERShares Entrepreneurs ETF (ENTR).

ENTR 3 Year Performance

ENTR tries to reflect the performance of the Entrepreneur 30 Index, which is comprised of 30 U.S. companies with the highest market capitalizations and composite scores based on six criteria referred to as entrepreneurial standards. ENTR primarily invests in US Large Cap companies that meet the thresholds embedded in their proprietary Entrepreneur Factor (EF).

In a recent interview with financial news network Cheddar, ERShares’ Joel Shulman outlined the case for entrepreneurial companies in the current climate, noting “that interest rates are still low based on historical levels and actually need to rise a little in order for the Fed to deploy future monetary policy solutions. He reminds listeners that between 2003-2007 the Fed actually had 18 rate hikes while the Markets appreciated 50%,” according to ERShares.

A Powerful Paradigm Shift for Entrepreneurial Investors

The ETF “incorporates a bottom-up investment orientation, powered by artificial intelligence (AI), that stands above other investment factors such as: momentum, sector, growth, value, leverage, market cap (size) and geographic orientation. Moreover, with the aid of AI and Thematic Research, ERShares incorporates a macro-economic, top-down approach that integrates changing investment flows, innovation entry points, sector growth and other characteristics into a dynamic, global perspective mode,” according to ETFdb.com.

Adding to the case for ENTR is that last week’s market selloff caused by rising Treasury yields was perhaps overdone when it comes to equities.

Shulman notes “that much of the market’s response to interest rate spikes is appropriate for the bond markets, but may have been an overreaction for equities.”


ERSX: A One-Stop ETF to Rectify Domestic Bias

 

Investors often have a domestic basis, particularly with small cap stocks. They can help rectify large cap, domestic tendencies with the ERShares NextGen Entrepreneurs ETF (ERSX).

ERSX selects the most entrepreneurial, primarily Non-US Small Cap companies, that meet the thresholds embedded in its proprietary Entrepreneur Factor (EF). ERShares’ ETF delivers compelling performance across a variety of investment strategies without disrupting investors’ underlying risk profile metrics. Their geographic diversity enables them to harness global advantages through additional returns associated with currency fluctuations, strategic geographic allocations, comparative trade imbalances, and relative supply/demand strengths.

Data confirm U.S. investors are under-allocated to international small caps.

“International Mid/Small-Cap stocks market value is 6% of the total world’s equity market, but US investors’ allocation is just 1.6% in mutual funds to this asset class,” according to Seeking Alpha.

ERSX 1 Year Performance

ERSX Perks

One of the highlights of small cap equity investing is the ability to capitalize on value-added growth companies that can provide room for more future gains. On the opposite end of the spectrum, large cap equities like big tech stocks may have already reached their peaks.

“One reason US investors should consider international stocks at this time is the trade-weight value of the USD is declining, which benefits international stocks,” adds Seeking Alpha.

Small cap investors already know that looking at equities outside the large cap universe can yield substantial gains, but one area they may not have considered is looking abroad.

International small caps have “generated annual returns of only 6.7% for the past 10 years compared to 14% for the U.S. Large Company Index (per IFA data). However, valuations are attractive and there are two emerging catalysts that could propel the sector to outperform U.S. large caps in the coming years,” notes Seeking Alpha.

International small caps are generally export-oriented, globally structured, innovative, and have a high to dominant share of a niche market, often one in which the U.S. counterparts don’t compete effectively.


The Small Cap ERSX ETF: Hidden Gems Lie Abroad

 

Investing in international small caps can be an exercise in finding hidden gems. The ERShares NextGen Entrepreneurs ETF (ERSX) makes that work easier.

ERSX selects the most entrepreneurial, primarily Non-US Small Cap companies, that meet the thresholds embedded in its proprietary Entrepreneur Factor (EF). ERShares’ ETF delivers compelling performance across a variety of investment strategies without disrupting investors’ underlying risk profile metrics. Their geographic diversity enables them to harness global advantages through additional returns associated with currency fluctuations, strategic geographic allocations, comparative trade imbalances, and relative supply/demand strengths.

The ERShares ETF is useful for gaining exposure to an often overlooked asset class.

“Despite U.S. investors’ being very comfortable with international investing, small-cap companies (market cap of $300 million-$2 billion) outside the United States have generally flown under the radar. Yet upon closer review, they stand out for several attractive reasons,” reports Investment News. “For starters, of the more than 6,000 publicly traded global small-cap stocks, only about 2,000 are domiciled in the U.S., while two-thirds are based abroad. And a large proportion of those companies are in developed and emerging countries with established markets and liquidity. This represents an extremely large and deep pool of companies that many U.S. investment portfolios simply aren’t exposed to.”

ERSX 1 Year Holdings

The Right Way to Small Caps?

Small cap investors already know that looking at equities outside the large cap universe can yield substantial gains, but one area they may not have considered is looking abroad.

ERSX isn’t any old small cap ETF. It blends domestic and international exposure, which is relevant at time when many markets are betting international smaller stocks will top U.S. equivalents. Non-U.S. equities are poised to take flight, and it’s possible that this asset class is in for a substantial period of out-performance.

“International small caps, while generally considered riskier than the other parts of equity markets, also exhibit lower correlations to other asset classes, including to their U.S. counterparts. This may be viewed as both an attractive and particularly timely characteristic that can help U.S. investors prepare for the inevitable rise in interest rates and the potential resulting market turbulence, provided they’re willing to look beyond the U.S. and take advantage of the opportunities globally,” adds Investment News.

ERSX Holdings


An Equity Decline is Just Fine for This Entrepreneurial ETF

 

A Treasury market gone haywire is weighing on riskier assets, but equity declines could bring opportunity with the ERShares Entrepreneurs ETF (ENTR).

ENTR tries to reflect the performance of the Entrepreneur 30 Index, which is comprised of 30 U.S. companies with the highest market capitalizations and composite scores based on six criteria referred to as entrepreneurial standards. ENTR primarily invests in US Large Cap companies that meet the thresholds embedded in their proprietary Entrepreneur Factor (EF).

The Entrepreneur Factor

ENTR selects the most entrepreneurial, primarily US Large Cap companies, that meet the thresholds embedded in the ERShares proprietary Entrepreneur Factor (EF).

There has been a thematic approach to investing in entrepreneurs. Investors can tap into the entrepreneurship economy with a targeted strategy to enhance an investment portfolio with quickly rising companies.

So, what is an entrepreneurial company, and how is it different from others? Entrepreneurial companies are led by a main founder. From decades together, founder-run Entrepreneurial companies have shaped the economy by investing in their people and in general innovation, leading to exceptional growth. Many entrepreneurial companies are run by Founder-CEOs.

Their presence is reflected in the company’s performance, and having the right Founder-CEO can make an important difference. The differential between the period with the Founder-CEO still in the company and the period without the founder is approximately 7% in excess return. Entrepreneurs typically provide the difference between success and failure and wealth creation versus wealth destruction. In another sense, disruptive innovation moves at a rapid pace, and only the most capable leaders survive.

ENTR 1 Year Performance