When Alibaba went public on Sept 19th, Jack Ma rocketed to the top of China’s richest with a net worth of $18 billion and a placement among the world’s wealthiest. Not bad for a former schoolteacher. And though he blazed a distinctive trail with his online network, his approach follows the same basic path as every other legendary entrepreneur. The truly great ones think three steps ahead. This pattern usually makes them rich—even filthy rich. But the rest of us can benefit too. This research paper explains how you can remain a step ahead by staying a step behind.